Data Acquisition and Data Processing using Electroencephalogram in Neuromarketing: A Review

Electroencephalogram (EEG) is a neurotechnology used to measure brain activity via impulses. Throughout the years, EEG has contributed tremendously data-driven research models (e.g., Generalised Linear Models, Bayesian Generative and Latent Space Models) in Neuroscience Technology Neuroinformatic. Due versatility, portability, cost feasibility, non-invasiveness. It various Neuroscientific data that led advancement medical, education, management, even marketing field. In past extensive uses of have been inclined towards medical healthcare studies such as disease detection an intervention mental disorders, but not fully explored for neuromarketing. Hence, this study construes acquisition technique neuroscience using electroencephalogram outlines trend revolution aspects its technology databases by focusing on neuromarketing uses.